search engine optimization

SEO Services

Search engine optimization is primarily made up of two main elements: on-site optimization (what you say about yourself) and inbound links (what others say about you). A comprehensive approach to SEO is one that combines on-site optimization and link building with data from analytics and other marketing efforts. In this way, we can best determine the keywords that will deliver the greatest ROI and adjust our ranking strategy accordingly.

On-Site Optimization

This process is a key step towards increasing a web site’s “organic” search engine ranking. On-site optimization is an excellent opportunity to solidify a site’s standing for current keywords and phrases and to add new content that will improve rankings.

On-site SEO typically refers to but is by no means limited to:

• Site architecture
• Page copy organization including header tags
• Page titles and meta data including description and keyword tags
• Image tagging
• Internal and external linking strategy

Inbound Link Building

Building inbound links is perhaps the most significant factor in ranking for competitive phrases on popular search engines. Attaining inbound links from reputable and related sources will result not only in increased search rankings, but also increased referral traffic and improved brand reputation.