web analytics

Tracking Your Marketing

No internet market strategy is complete without the inclusion and analysis of comprehensive web analytics. Through web analytics we can track and report on every important detail of your online campaigns as well as many offline marketing and advertising initiatives. Adrogen’s analytics package of choice is Google Analytics.  Google offers this robust analytics tool for tracking website performance, as well as paid search, organic search, and other advertising campaigns. Google Analytics provides seamless integration and tracking with many Google products including Google AdWords, and can also be used to track campaigns in Yahoo Search Marketing and Microsoft adCenter.